Message from Our CEO
Dr. Nady Ghali – Founder & CEO, BeBrand / Niche Magazine
Twenty-five years ago, BeBrand began as more than just a branding agency. It was a vision, bold, instinctive, and driven by one belief: that excellence isn’t a luxury, it’s a way of life.
Back then, there was no social media to amplify our voice, no viral trends to chase. What we had was purpose. Quietly, steadily, we shaped brands that could stand the test of time, brands that led with clarity, presence, and intention.
Before Niche was a magazine or an award platform, it was an idea born from BeBrand’s DNA, a platform to showcase the power of identity at its highest form. Today, as Niche grows across Egypt, Europe, Saudi Arabia, the UAE, and Milan, our story becomes global.
This isn’t just an expansion. It’s the continuation of a dream. Without BeBrand, there would be no Niche.And without vision, there is no legacy.Here’s to what’s next.
Twenty-five years ago, BeBrand began as more than just a branding agency. It was a vision, bold, instinctive, and driven by one belief: that excellence isn’t a luxury, it’s a way of life.
Back then, there was no social media to amplify our voice, no viral trends to chase. What we had was purpose. Quietly, steadily, we shaped brands that could stand the test of time, brands that led with clarity, presence, and intention.
Before Niche was a magazine or an award platform, it was an idea born from BeBrand’s DNA, a platform to showcase the power of identity at its highest form. Today, as Niche grows across Egypt, Europe, Saudi Arabia, the UAE, and Milan, our story becomes global.
This isn’t just an expansion. It’s the continuation of a dream. Without BeBrand, there would be no Niche.And without vision, there is no legacy.Here’s to what’s next.
Our Mission
To create an eccentric community of like minded and affluent individuals under one banner. This has always been the endmost goal for Niche as an entity.
We aim to work towards that exceptionally passionate goal by representing and showcasing a unique reflection of the true impact of the hard work that is being put in, the accomplishments that manifest as a result, and the success that embodies the entirety of the journey, through a myriad of distinctively diverse and extensively in-depth stories, all while offering uncontested exposure and an exclusive networking opportunity for luxury brands and high end business leaders alike.
Connecting extraordinary leaders in a multitude of fields, spanning a wide spectrum including disciplines like fine art, illustrious architecture, astute business development, and much more is what Niche works towards - creating the community that was sought after from the very beginning.
We aim to work towards that exceptionally passionate goal by representing and showcasing a unique reflection of the true impact of the hard work that is being put in, the accomplishments that manifest as a result, and the success that embodies the entirety of the journey, through a myriad of distinctively diverse and extensively in-depth stories, all while offering uncontested exposure and an exclusive networking opportunity for luxury brands and high end business leaders alike.
Connecting extraordinary leaders in a multitude of fields, spanning a wide spectrum including disciplines like fine art, illustrious architecture, astute business development, and much more is what Niche works towards - creating the community that was sought after from the very beginning.
Our vision
Raising awareness about a world of refined living through golden lenses and compelling editorials - highlighting elements of influence, through its quiet power, innovation, through its transformative potential, and inspiration, through the profound spark it ignites, as the distinct indicators of a life purely defined by luxury, elegance, and pure sophistication.
Through the reliance on - and the belief of - these three distinct pillars of enlightenment, Niche articulates an extraordinary vision where true luxury transcends the material being, beyond what was once thought to be the norm for everyday living.
We champion the belief that luxury is not merely acquired but sincerely felt, and profoundly lived. Our vision extends towards a not-so-distant future, where the very concept of luxury itself is not purely defined by the tangibles of the material world surrounding us, but rather by the state of mind this very same luxury invokes.
Through the reliance on - and the belief of - these three distinct pillars of enlightenment, Niche articulates an extraordinary vision where true luxury transcends the material being, beyond what was once thought to be the norm for everyday living.
We champion the belief that luxury is not merely acquired but sincerely felt, and profoundly lived. Our vision extends towards a not-so-distant future, where the very concept of luxury itself is not purely defined by the tangibles of the material world surrounding us, but rather by the state of mind this very same luxury invokes.
